Refex eVeelz transitions to Refex Mobility | Anirudh Arun takes on the role of CEO.

Refex eVeelz is excited to announce their rebranding to Refex Mobility. Anirudh Arun has stepped into the position of Chief Executive Officer for Refex Mobility.The firm specializes in delivering electric mobility solutions tailored for businesses and demand aggregation platforms. 

In March 2023, this company was launched with a fleet of 24 electric vehicles owned by the company, which has now expanded to operate a network of 1,400 EVs. The company provides B2B and B2B2C mobility services to various institutions, corporate offices, and employees. 

According to the company, their main focus is on reliability, sustainability, and fulfilling social responsibility. Anirudh Arun, which has worked under the mobility sector has now taken the charge for Refex Mobility’s next stage growth and has expressed his views on the appointment and said, “Mobility is not just going from point A to B, it's more about faith, dignity, and dependability. At Refex, we envision creating a fleet and service that earns the unwavering trust of both our employees and customers.

Ankit Grover has been appointed as the Chief Business Officer of the company, with a focus on boosting enterprise partnerships and overseeing corporate client relations. Other members are appointed for the following positions, Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD).

Apart from leadership changes, Refex is also developing a new brand identity, which includes a redesigned logo, changed app icon, and new vehicle decals. The official tagline of the company is redefined as, "Refex = Reliable Fleet. Exceptional Experience." 

The company is planning to rapidly expand its fleet and continue offering a superior electric mobility service for institutions, corporates, and employee transport, as well as personalised on-demand services.