Vida reveals a fresh brand identity and achieves a record number of book titles in Asia.

VIDA powered by HERO have unveiled their new brand identity, by introducing a V-Lettermark taken from the Hero Logo, while retaining the “Powered by Hero” as part of its branding. The company has also achieved a title in the Asia Book of Records for creating the largest Brand Logo, spanning 35,292 sq. ft.

This logo was created by using the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX1, and Hero XPulse. The new brand identity will be functional across VIDA’s physical, digital and connected touchpoints, which also includes its upcoming product lineup. 

The new identity of Vida has also showcased “The VOOM”, a kinetic mark, motion language, and electric sonic signature designed for use across motors, digital dashboards, and connected touchpoints. VIDA has carried over powered by Hero as a core signature which defines the brand’s accessibility, ambition and a blend of Hero’s legacy with VIDA’s electric mobility vision. 

The Executive Chairman of Hero MotoCorp, said, “The true progress lies in a trusted legacy to explore new opportunities. When I launched VIDA in 2022, it was something special, meaning “Life” created to drive a positive impact. Four years from now, the purpose grew into movement, a purpose to design better mobility.”